AI chatbot

Sites can include an AI chatbot that answers visitors' questions, grounded in the site's own content. It's built in — you provide the knowledge, and the platform renders and runs the widget.

What it does

• Answers questions about the business, products, hours, policies — whatever you've told it
• Replies in the visitor's language automatically
• Runs 24/7 with no staffing
• Appears as a chat widget you can trigger from any element on the page

Grounding it in your content

You give the chatbot a knowledge base — content authored for it — and it answers from that, so responses reflect the specific site rather than generic knowledge. Keeping the knowledge base accurate and current is how you keep answers accurate.

On the page

The widget's UI is provided by the platform, so you don't build a chat interface from scratch. You control where and how it's triggered, and it's protected against abuse out of the box. Conversations visitors have with the bot are visible in the app so you can review them (see Managing sites).

Availability

The chatbot is part of the higher plan tiers; agency-owned sites include it. See Capabilities overview.