Email deliverability

The app shows how a site's transactional email is performing — how much it's sending and how well it's being delivered — under the site's Domain & Email area.

What you can see

• Today's usage against the site's current daily sending allowance
• Delivery health — recent deliveries, bounces, and complaints
• Trend over the last several days
• Unsubscribes — everyone who has opted out, and what they opted out of

Sending allowances and warm-up

To protect inbox placement and prevent abuse, a sender's daily allowance starts modest and grows as it builds a track record of healthy delivery. This warm-up is automatic — you don't configure it — and the app shows the current allowance and how it's ramping. A brand-new site can send from day one; the ceiling rises as delivery proves out.

Why sending can be limited

If a site tries to send beyond its current allowance, or if its delivery health degrades (too many bounces or complaints), sending is throttled to protect the domain's reputation. The email area is where you'd spot that and understand why.

Unsubscribes

Everyone who unsubscribes is listed with the date and what they opted out of — a single email template, or all of the site's email. You can export the list as a CSV, which is what you need if you ever move a site's email elsewhere and have to carry its suppressions across.

You can also remove an individual unsubscribe. Only do that when the person has asked to start receiving email again: re-adding someone who opted out is your decision as the sender, and the law in most countries requires their request.

For agencies

An agency's sites share a portfolio-wide view of sending and reputation, with per-site limits to contain any one site — see the agency email and reputation tooling.